From the Pro Tour to the weekend group ride, to that solo ride for the soul, your expectations don't change. You want and need maximum comfort without sacrificing optimal power transfer and efficiency. Since everything counts, Cannondale footwear delivers with technology optimized to exceed expectations. We know that every twitch, every movement has time attached to it. Designed with technology to transition swiftly and hammer efficiently, your Cannondale cycling shoes will provide you with optimum durability, comfort and efficiency for the duration of your ride, for years to come. Enjoy.  Read more at http://www.cannondale.com/a_a/footwear/09/SS/footwear.html

At Christopher Bean Coffee Company, we take pride in making sure that each bag of coffee you purchase will be of excellent quality and freshness. We select only 100% Arabica coffee beans that are hand-picked and tested for quality before we buy them from the growers. No matter how exotic the location (Central and South America, East Africa and Arabia, Indonesia and the Pacific) we seek only the finest crop offerings from the top growing regions in the world, and Christopher Bean Coffee Company supports sustainability by using certified Organics, Rainforest and Fair Trade coffee whenever possible.

We test every batch for quality after we roast it, and this ensures that you are getting the best tasting, top quality coffee, at affordable prices. We roast each variety of coffee bean the old- fashioned way— by hand, and in small batches. This allows us full control of the roasting process. After roasting the coffee beans, we immediately package and vacuum seal each batch of gourmet coffee to guarantee its freshness. Upon taking your first sip of your favorite Christopher Bean coffee, you will immediately notice the care we take to assure that you are getting the best product we can deliver: coffee perfection!

Fluid founders Richard Smith and Dave Brown gained local and national attention for their research in nutritional biochemistry and their work with athletes both nationally and internationally. Today they continue their sports science research and are developing new products to diversify the Fluid line of recovery drinks.

You can find the stylized Fluid logo sponsoring athletes across several disciplines, including Olympic Track & Field athletes, BMX world champions, AVP volleyball players, and a professional triathlon development team. For more information about NEHP, Fluid, or its founders please contact us.

The original mission: Fluid, Everything you need, nothing you don’t.

From 1991 until today, athletes the world over have come to the same conclusion: GU works. Our Berkeley-based sports nutrition company started with our original GU Energy Gel, a revolutionary and more effective method to keep athletes fueled during exercise. Since then, GU has continued to improve the recipe, incorporating the latest scientific research into its products. In 2001, GU2O was launched as the perfect hydration companion to GU Energy Gel, and in 2008, the introduction of Roctane Ultra Endurance Energy Gel continued GU’s mission: help athletes go faster and longer than ever before.  Learn more at www.guenergy.com.

Our program emphasizes short, high intensity workouts. We focus on functional movement and combine strength training, cardio and basic gymnastics. Workouts are constantly varied from day to day and are infinitely scalable for any level of fitness. Elite athletes to senior adults and everyone in between can be accommodated. The workouts are designed to train and build stronger, faster, better athletes. Our seniors enjoy life by becoming stronger and fitter. And whether your child is a budding athlete or just wants to have fun, Guerrilla Fitness is the answer.

Our group class format encourages a healthy, competitive spirit to motivate you to perform at your personal best. Classes are run by professional, crossfit-trained coaches who are committed to teaching proper technique, encouraging intensity, and maintaining class structure. Learn more at www.guerrillafitness.net.

“Eat meats and vegetables, nuts and seeds, some fruit, little starch and no sugar.”

Saltstick is the ONLY electrolyte capsule that was formulated to closely resemble the electrolyte profile lost during activity: sodium, potassium, calcium and magnesium.  Used by Ironman World Champions like Normann Stadler, Chris McCormack and Craig Alexander, each capsule contains: 215 mg sodium, 63 mg potassium, 22 mg calcium, 11 mg magnesium and 100 IU Vitamin D.  This patent pending blend of electrolytes ensures your muslces are fueled with the right minerals at the right time—all race long.  Visit Saltstick on the web at www.saltstick.com.

Simsbury Therapeutic Massage & Wellness LLC offers a variety of Massage Therapies including Sports Massage, Medical Massage, Swedish and Energy based massage.  Our Massage Therapists are licensed and have studied a variety of bodywork techniques.  Benefits include reduction in pain, quicker recovery time, fewer injuries and increased stamina.  Enjoy a $10 discount on your first session as a TriMax Fitness referral.

The Zone Diet is about balancing your hormones within a specific range to control hunger on fewer calories while still getting the proper nutrients your body needs for long-term health. The Zone Diet can best be described as a moderate-carbohydrate, moderate-protein, moderate fat diet that has approximately one gram of fat for every two grams of protein and three grams of carbohydrates (the Zone 1-2-3 Method™). These ratios represent the newest dietary recommendations from the Joslin Diabetes Research Center at Harvard Medical School for the treatment of obesity and type 2 diabetes.  Learn how to fuel your body correctly at www.zonecompete.com.

Zoot Sports is 100% focused on providing you with the ultimate in performance apparel, wetzoots and accessories. We provide the highest level of performance, innovation, quality and fit without sacrificing design and aesthetics. The athlete that is the most comfortable, supported and ventilated will be the athlete that performs best, race day and everyday.